The Crazy Rich Asians Effect

Last year was a momentous year for Asians in Hollywood. “Crazy Rich Asians” not only won the box office several weeks in a row, it broke the misconception that there would not be an audience for an all-Asian film — especially one not centered on martial arts. Most importantly, it has sustained momentum, so that it would ensure that more Asian films – displaying all types of Asianness (ahem, you know Asia is pretty big, right?)– would be developed. And Boom, the biggest sale out of Sundance so far is “Late Night”, directed by Nisha Ganatra, and produced, written by and starring Mindy Kaling. In addition, Awkwafina who stole CRA is the star of two projects at Sundance, including “The Farewell” which is written and directed by Asian American filmmaker Lulu Wang. This type of follow-up was sorely missing 26 years ago when “Joy Luck Club” hit it big. Let’s hope it continues.

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